Top 5 Fashion Games on iOS in the UK for Q2 2023

The second quarter of 2023 has shown interesting trends for the top five fashion game apps on iOS in the United Kingdom. Here’s a detailed look at their performance based on data from Sensor Tower.

Project Makeover

From Magic Tavern, Inc., this app saw its weekly revenue peak at approximately $90K in early April before gradually declining to around $63K by mid-June. Weekly downloads also fluctuated, starting the quarter at 18.3K and experiencing a dip to 12.3K in early May, but eventually stabilizing at around 15K by the end of June. Weekly active users hit a high of 130.8K in mid-May before dropping to 103.7K by the end of the quarter.

Makeover Studio: Makeup Games

LIHAO TECH CO., LIMITED's game had a steady decline in weekly revenue from $2.4K at the end of March to under $1K by the end of June. Weekly downloads experienced a similar downward trend, starting at 16.1K and decreasing to 4.3K by the end of the quarter. Active users also saw a decline, from 158.9K at the beginning of the quarter to 123.9K by the end.

Merge Studio: Fashion Makeover

Published by Paxie Games, this app maintained a relatively stable weekly revenue, averaging around $4K throughout the quarter. Weekly downloads saw significant fluctuations, peaking at 21.9K in early May but dropping to just over 2K by late June. The app's active users increased from 54.7K at the start of the quarter to 75.6K by the end.

Makeup Stylist -DIY Salon game

REMEMBERS INFORMATION TECHNOLOGY CO., LTD.'s app experienced modest weekly revenue growth, from $105 at the end of March to $303 in early June before settling at $135 by the end of the quarter. Weekly downloads started at 10.7K and had a peak of 16.7K in early April before stabilizing to around 5.3K by late June. The app's active users saw a slight decline, starting at 81.6K and ending at 70.9K.

DIY Paper Doll

Crazy Labs' app had no revenue during the quarter. Weekly downloads were quite variable, peaking at 30.3K in early April before dropping to just over 2K by late June. Active users followed a similar pattern, starting at 24.6K and peaking at 57.1K in early April, then decreasing to around 30.9K by the end of the quarter.

These insights reveal the dynamic nature of user engagement and revenue generation in the fashion gaming sector. For more detailed insights, visit Sensor Tower.